As Google increasingly prioritizes user experience, agencies pay close attention to site speed, mobile-friendliness, and Core Web Vitals metrics to ensure that the site is optimized for the latest search engine requirements. The agency will monitor keyword rankings and check if certain keywords have experienced a drop or rise due to the algorithm change. After an algorithm update, SEO agencies will conduct a thorough analysis of how the website has been impacted.
Algorithm updates often place greater emphasis on high-quality, relevant content. For example, Google’s BERT update improved the search engine’s ability to understand natural language, meaning content needed to be more conversational and contextually relevant.
This data-driven approach helps SEO agencies make informed decisions about what needs to be changed or improved after each update.
With updates like RankBrain and BERT, SEO agencies focus on understanding the underlying intent behind a user’s search query. This involves creating content that answers specific questions and offers actionable information, rather than just targeting keywords. Agencies ensure that content is optimized for semantic search, meaning it’s written in a way that makes sense to both users and search engines. This includes using related keywords, natural language, and structuring content logically.
Many algorithm updates, such as Core Web Vitals, focus on the technical aspects of a website. A site that is fast, mobile-friendly, and free from technical issues is more likely to perform well in search results. With mobile-first indexing, it’s crucial that websites are fully optimized for mobile devices. SEO agencies ensure that mobile versions of websites provide a smooth, responsive user experience.
Following updates that prioritize speed, agencies ensure that websites load quickly by compressing images, optimizing code, and leveraging browser caching. By prioritizing content that meets these criteria, SEO agencies can help businesses maintain or even improve their rankings following algorithm updates.